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4 Must-Know Wix Features That Will Transform Your Website Design Game


If you think you know Wix, think again! As web designers, we’re constantly on the hunt for tools that enhance our creative freedom, and Wix is full of surprises that make it a fantastic platform for building websites. Whether you're an entrepreneur looking to make a bold online statement or a designer working with clients across diverse industries, these four features on Wix can elevate your design process. Let’s explore how Shaped Video Masks, Hover Boxes, Mega Menus, and My Designs can redefine your site’s interactivity, style, and usability.



4 Wix Features You Gotta Know
4 Wix Features You Gotta Know


1. Shaped Video Masks: Shape Your Way to Unique Visuals


When it comes to creating standout visuals, video masks are a game-changer. Imagine taking the standard video element on your website and giving it an artistic twist by displaying it through custom shapes. With Wix’s Shaped Video Masks, you can do exactly that, which opens up endless possibilities for creativity.


How It Works

Using Shaped Video Masks is as easy as selecting a shape or even uploading your own. Here’s how you can incorporate them:

  • Select a Shape: Wix provides a library of preset shapes you can apply to your videos. Choose from abstract forms, geometrical designs, or themed icons, each designed to enhance your website’s vibe.

  • Upload Custom Shapes: For designers with a specific vision, you can upload SVG files and set them as custom shape masks. This feature is perfect for creating cohesive branding elements, such as a logo silhouette or a distinct brand icon that encapsulates your message visually.


Why It’s a Must-Know Feature


Designers are always looking for new ways to make visuals pop without overcomplicating the design. Shaped Video Masks let you maintain simplicity while introducing a unique aesthetic element that draws attention. Whether you’re building an art portfolio, a fashion blog, or an e-commerce site, incorporating shaped videos can make your layout far more dynamic and engaging.


Examples of Use

  • E-commerce Websites: Highlight featured products or collections with video masks in the shape of trending icons or seasonal motifs.

  • Portfolio Sites: Use custom shapes that match your brand’s style to add flair to your video presentations.

  • Personal Blogs: Instead of rectangular videos, display your content in fun shapes like speech bubbles or stars that match the blog’s tone.

The possibilities are endless, and Shaped Video Masks are a quick, effective way to differentiate your site from others.


2. Hover Box: Create Interactions That Wow


One of the best ways to make a website feel interactive and alive is by incorporating hover animations. Wix’s Hover Box feature lets you do exactly that—animate elements in precise ways when users hover over them. Hover effects add depth to an otherwise static page, giving users more reasons to engage and explore.


How It Works

The Hover Box on Wix lets you set specific interactions for individual elements, including text, images, and buttons. Here’s how to take full advantage of it:

  • Customize Animation Easing: Control the smoothness of each animation’s start and end by adjusting easing options, creating professional-level transitions.

  • Scale and Position Adjustments: Tweak each element’s scale and position, whether you want an image to grow slightly or text to slide from one side. These options allow for tailored experiences that capture attention.

  • Build Anticipation: Adjust the delay settings so that elements appear gradually, adding an element of surprise that guides the user’s gaze.


Why It’s a Must-Know Feature

The Hover Box is all about engagement. Subtle animations, such as a zoom or color change on hover, make your website feel polished. For portfolios, these interactive elements can showcase expertise and attention to detail. For e-commerce sites, they help products come alive, allowing users to feel as though they’re interacting directly with each item on the page.

Examples of Use

  • Online Stores: Use hover boxes on product images, showing additional product details or close-ups when users hover over items.

  • Portfolios: On design or photography portfolios, use hover boxes to reveal project details or add playful animations that reflect your brand's creativity.

  • Service-Based Sites: For agencies or freelancers, hover boxes can provide quick snippets of service descriptions, encouraging users to click for more.

The level of control you get with the Hover Box feature on Wix lets you build interactions that feel custom-made, offering a more immersive browsing experience.


3. Mega Menu: Organize Like a Pro

Let’s talk about navigation. As websites grow in content, well-organized menus become essential. The Wix Mega Menu feature is the perfect solution for complex websites needing robust navigational structures without sacrificing aesthetics.

How It Works

The Mega Menu allows you to create expandable menus that can contain various content elements, including:

  • Subcategories and Sections: Divide content into clear, structured categories for ease of access. For instance, a clothing store could organize its products by type, such as "Men's," "Women's," and "Accessories."

  • Rich Media Content: Unlike traditional menus, the Mega Menu supports buttons, images, and text blocks, offering a richer navigation experience.

  • Styling Options: Wix allows you to customize the menu’s appearance, so it can align with your site’s design. From background colors to font styles, every aspect can be tailored to maintain brand consistency.

Why It’s a Must-Know Feature

Mega Menus transform your website’s usability by simplifying navigation. Instead of overwhelming users with long lists, you can guide them through specific sections, ensuring a smooth journey through your site. This is particularly beneficial for e-commerce sites, blogs, and portfolios that feature a variety of content categories. Users will appreciate the straightforward experience, which can boost site engagement and even conversion rates.

Examples of Use

  • E-commerce Websites: Break down product categories into manageable sections, featuring images, top deals, and seasonal promotions directly in the menu.

  • Corporate Sites: For businesses with diverse services or portfolios, use a Mega Menu to help clients navigate to specific information, such as “Case Studies” or “Industry Solutions.”

  • Content-Rich Blogs: For blogs covering numerous topics, such as travel, fashion, and food, use Mega Menus to provide easy access to recent posts, popular categories, and top tags.

The Mega Menu is a lifesaver for sites with extensive content, allowing you to maintain a clean, user-friendly design without cluttering your homepage.


4. My Designs: Save Time and Stay Consistent

If you’ve ever had to recreate design elements across multiple pages or even projects, you’ll know how valuable the My Designs feature is. With My Designs, you can save any component or section you’ve created and easily reuse it wherever you need.

How It Works

The My Designs feature acts as your design library, storing frequently used elements that you can apply with a single click. Here’s what you can do:

  • Save Components and Sections: Create a custom section, such as a call-to-action or testimonial block, and save it for future use. This feature is perfect for consistency across pages.

  • Reuse Across Pages and Projects: Once saved, your design elements are accessible in any project you work on, allowing you to maintain a cohesive style across multiple sites or clients.

  • Edit and Update: Saved elements can be edited, so if you need to make a global change to a component used across various pages, you can easily update them from one place.

Why It’s a Must-Know Feature

Consistency is key in web design, and My Designs allows you to maintain that without duplicating efforts. Instead of recreating a banner, testimonial, or footer, simply apply your saved design from My Designs, ensuring every page looks as polished as the last. This feature also saves significant time, particularly for designers managing multiple sites, allowing them to deliver cohesive designs faster and more efficiently.

Examples of Use

  • Portfolios: Save specific portfolio item layouts to ensure each project page follows the same structure.

  • E-commerce Sites: Keep product pages consistent with a saved product layout, including headers, descriptions, and buttons.

  • Service-Based Websites: Save testimonial sections, service highlights, and call-to-action banners to quickly populate new pages.

With My Designs, you’ll find yourself working smarter, not harder, as you leverage your previously crafted sections across projects.

Final Thoughts: Design Smarter with Wix

Each of these four features—Shaped Video Masks, Hover Boxes, Mega Menus, and My Designs—enhances the Wix design experience, empowering both novice and seasoned web designers alike to create beautiful, functional sites. These tools help you bring creative ideas to life, boost user engagement, and maintain visual consistency without extra effort. So, get on Wix, explore these features, and create something unique that resonates with your audience.

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